For years, C has been the dominant language for embedded systems development, but hiring trends in Germany suggest a shift towards C++ and Rust. As more clients prioritise security, scalability and modern development practices, engineers skilled in these languages are in higher demand. However, this shift is creating new challenges for hiring managers, particularly in terms of time commitment and project allocation.
 

Why C++ and Rust are gaining popularity

1. Security & memory safety

One of the biggest drivers behind Rust’s adoption is its strong memory safety guarantees, reducing vulnerabilities in critical systems. With cybersecurity becoming a top priority – companies in defence, automotive and industrial sectors are seeking engineers who can work with Rust to develop secure, reliable software.
 

2. Scalability & performance

C++ remains a preferred choice for many embedded applications due to its balance between performance and abstraction. It offers improved maintainability over C, enabling teams to scale projects without sacrificing efficiency. This makes it attractive for organisations looking to future-proof their software architectures.
 

3. Market demand & hiring challenges

While the shift to C++ and Rust is beneficial in the long run, the hiring market is struggling to keep pace. There is a significant shortage of embedded engineers with expertise in these languages, leading to increased competition for talent and longer hiring timelines.
 

The impact on time commitment & resource allocation

1. Longer hiring cycles

Recruiting embedded engineers with C++ and Rust expertise is taking longer than traditional C-based hiring. Companies must factor in extended hiring cycles, especially when looking for specialists who also understand low-level systems programming.
 

2. Upskilling & internal training

To bridge the talent gap, many firms are investing in upskilling their existing engineers. While this is a viable long-term strategy, it requires careful allocation of resources and may temporarily slow down project delivery.
 

3. Increased reliance on contractors & freelancers

With permanent hires taking longer to secure, businesses are turning to freelance engineers with C++ and Rust expertise to keep projects on track. This approach offers flexibility and allows companies to adapt to changing technology requirements without long-term headcount commitments.
 

How Hiring managers can adapt

To stay competitive, hiring managers in Germany need to rethink their talent strategies. Considering cross-training existing staff, leveraging freelance specialists for immediate needs, and adjusting project timelines to accommodate longer hiring cycles will be essential.
 
If your company is struggling to secure top embedded talent, IntaPeople can help.
 
Get in touch to find out how we can support your hiring needs.